Greg Essenmacher

Most full arch practices can buy leads. The money leaks out after that: a callback that goes out hours late, a patient who shows up to the consult unready, a financial conversation nobody on the team is confident running. That's the work GnA Consulting does. Greg Essenmacher has spent 20+ years inside dental practices, and GnA is built on one frame: Capture, Convert, Close. Capture: marketing that brings in qualified full arch patients, not just volume. Convert: speed to lead, follow-up discipline, call audits, and show rates. Our Conversion Lab team runs the lead-call work for you, done-for-you. Close: consult flow, patient readiness, financial conversations, and doctor and TC alignment. We coach Treatment Coordinators and Lead Coordinators with frameworks, not scripts, so your team sounds like themselves instead of reading lines. When a practice needs cases closed fast, The Closing Cocktail puts ClearChoice-trained closers in your office for two to three days. We work with All-on-X practices, oral surgery and perio groups, and DSOs building full arch programs. Every recommendation ties back to the numbers that matter: consults booked, consults shown, cases accepted.